Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
What are your “Publics?”
A “Public” is any group of people that can impact your business’s success. These include your current customers, potential customers, employees, partners and more.
A public relations campaign is an organized approach to helping your business realize its goals by persuading members of your key publics to act in a way that helps your business achieve it’s goals.